Logo Redesign - 1618 Asian Fusion

Project Overview:

This is a project where I redesigned 1618 Asian Fusion restaurant logo. I think the recent logo does not expressing the atmosphere as well as what 1618 Asian Fusion is offering to customers, which is an elegant service, space and creativity in their food

Timeline:

3 weeks

Tools Used:

Adobe Illustrator and Adobe Photoshop

Team:

This is a solo project

Skills:

Sketching, Ideating, and Illustrating

Context Research and Defining the Problem:

Research about the History of the Restaurant and Other Competitors:

Ideating:

Moodboard:

I build a moldboard out of my research and how the vibe of the logo should be ignorer to match with the restaurant portraits its message the best

Sketches:

Making Different Versions in Illustrator:

Trying out different patterns and shapes to see what fits the most with my goal for the logo. After tracing out all the idea I had, I decided to pick the final one